services
Advisory & Coaching
Fractional GTM leadership, applied AI strategy, and executive coaching for technical and non-technical leadership teams.
what is it?
Sometimes the right move isn't a build — it's a clearer answer to the question "what should we build?" Advisory and coaching is how we work with leadership teams who need senior engineering and AI judgment without a full-time hire. Fractional GTM leadership for technical companies. Applied AI strategy for non-technical leadership. Executive coaching for engineering leaders moving into VP and CTO roles.
Engagements are scoped, calendar-light, and typically run 8–12 weeks. The output is documented decisions and a playbook your team can execute on without us. We're not consultants who sell more consulting — we're builders who sometimes sit out a build because that's the right call for the client.
Fractional GTM
Go-to-market leadership for technical companies — pricing, positioning, sales motion design, hiring the first AE. Business development guidance — partnerships, channel strategy — surfaces alongside the GTM work when those questions come up. 8–12 weeks, then we exit clean.
Applied AI for GTM
AI strategy for non-technical leadership. Build vs. buy, vendor evaluation, what's worth your team's time, what's hype.
Executive coaching
1-on-1 coaching for engineering leaders moving into VP, CTO, or founder roles. Biweekly sessions, scoped to a specific transition.
Office hours
Monthly retainer model — async questions answered within a business day, monthly 90-minute sync, written follow-ups. Low-cost, high-leverage.
how we work
How an advisory engagement actually runs
We start with a 60-minute scoping call. You describe the decision you're trying to make. We tell you whether advisory is the right shape — or whether you actually need a build, a hire, or just to talk to a different specialist. We turn down the engagement if it's not a fit.
Then a defined arc: weekly or biweekly working sessions, between-session async support, written deliverables at every milestone. Each session ends with documented next steps and the artifacts get shared in a Notion workspace your team owns.
We never extend an advisory engagement past the original scope without a hard reset. If we're still useful at month four, we redo the contract. Otherwise we exit. That keeps incentives clean.
Engagement formats:
- Fractional GTM (8–12wk)
- Applied AI workshops
- Executive coaching (biweekly)
- Office hours retainer
- Architecture reviews
- Hiring & org design
- Vendor evaluation
- Decision-doc deliverables