services

Search Optimization

Get your content found in the AI-era discovery layer — from classic search engines to AI answer engines and generative results.

what is it?

Discovery has fragmented. Your customers find you through Google AI Overviews, ChatGPT and Perplexity answers, Bing Copilot, classic SERPs, and emerging generative search engines — each with its own retrieval logic and citation behavior. Optimizing for "search" today means optimizing for three overlapping disciplines at once.

We help companies make their content extractable, citable, and authoritative across all three layers — answer engines (AEO), generative engines (GEO), and classic search engines (SEO). The output is structured, evidence-rich content that AI assistants will quote and search engines will rank, plus the technical foundation (schema, entity graphs, internal linking) to make it discoverable.

AEO — Answer Engine Optimization

Structuring your content so AI assistants (ChatGPT, Perplexity, Claude, Gemini) can extract and cite it accurately. Schema, entity clarity, source authority, evidence chains.

GEO — Generative Engine Optimization

Optimizing for generative search results — Google AI Overviews, Bing Copilot, SearchGPT. Content shape, factual density, and authority signals that survive synthesis.

SEO — Search Engine Optimization

Classic on-page SEO done right for the AI era — semantic targeting, intent matching, structured data, internal linking, and content hubs.

how we work

How a search optimization engagement actually runs

We start with a 1-week discovery audit. We benchmark your current visibility across classic SERPs, AI answer engines, and generative results — what queries surface you, which competitors get cited instead, where the gaps are. You get a baseline scorecard before we recommend any changes.

Then a 6–10 week build. Schema and entity graph work, content restructuring for citation extractability, internal linking architecture, and authority-signal work (backlinks, mentions, source citations). Weekly reporting on visibility metrics — citation rate, AI-overview inclusions, organic position changes.

We hand off the playbook so your team can keep iterating: content templates, schema patterns, monitoring dashboards, and the eval queries to track AI-engine visibility going forward.

Tools we use:

  • Schema.org / JSON-LD
  • Google Search Console
  • Ahrefs
  • Perplexity Labs
  • ChatGPT Browse
  • Claude Search
  • Bing Webmaster
  • Screaming Frog
  • Semrush
  • OpenTelemetry

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